Being a service-based industry, keeping in touch with our students and parents is really important during times like this.
YLOODrive’s easy-to-use new bulk SMS feature allows you to set up campaigns directly from your Driving School platform which provides your customers with updates, key information or promotions!
Send a message to all students and/or parents
Keep your customers in the loop! Let them know about any changes to your business, especially during these unusual times. You may have closed completely or your instructors may have been on reduced hours. Let them know if you are still open or opening again soon for lessons. Students and parents will appreciate you proactively updating them and when you ready to open up for lessons again – these SMS messages make it easy to reach out with special coupon code discounts.
Simply tickbox students you would like the SMS message to reach draft your message and send! Remember to craft your messages carefully and YLOODrive offers ready made editable templates to make your life easier.
Best Practices with Bulk SMS
It’s always advisable to follow best practices with any campaigns or bulk messages. When a student or parent registers with your school for lessons they are automatically opting-in to receive automated notifications and reminders as well as marketing SMS messages for your latest promotions and discounts. Once a customer has opted-in ensure you give them the option to opt-out of Marketing messages (these are separate to automated notifications which are set under your preferred options in your business dashboard).
When utilising opt-in text message marketing, you must always:
Identify yourself by mentioning your Driving School name
Provide value in your message
Choose an appropriate shortcode if you are using this function
Use keywords that fit your brand
Make opt-out instructions easy and clear
Provide assistance by having students text HELP to your shortcode
Remember to integrate all your marketing channels, including opt-in SMS marketing and database/list building and include an opt-in call to action on your website landing pages, your social media, and your email signature. We can help you with this integration so you are ready to go!
SMS can also be used in many ways to keep in touch, engage and attract new students. Keep a lookout for our more advanced SMS features coming soon! Looking for other features that help you engage with your student, read more…
WHY IS SMS A POWERFUL CHANNEL FOR MARKETING?
Find out more about how SMS messages can benefit your Driving School.
SMS messages can help your Driving School by improving customer experience, managing bookings more efficiently while reducing no-shows and increasing rebook rates. You would be surprised what this may be worth in $ value to your business.
It’s important to communicate with your clients during COVID-19, and SMS campaigns are a great way to help you keep in touch
SMS can also be a really useful way to update customers on precautions you are taking during this time when lessons start up again.
Access more Covid-19 Resources to help your Driving School stay proactive.